We order food online, we keep in touch with friends and family who live far away online, and we look for pets online.

'Tall, dark and handsome' – the clichéd cornerstone of what women look for in a man – begins with a very heightist requirement.

And though this idiom is laughed off as fantasy by most of the fairer sex, it would appear, from the results of my (very unofficial) social experiment, that there is no smoke without fire.

Don't get me wrong, we can't berate women for having 'types'.

There will still be a lot of people who you don’t click with, or who pretend to be someone they aren’t.

Sounds surprisingly similar to “real life dating,” doesn’t it?

Maybe online dating just needs some good PR or celebrity success stories so people start openly discussing it the way they discuss Facebook and Twitter.

Both had exactly the same name, brief biography and three photographs – save for one small change.

The first pronounced my height to be 5ft 7in, and the second 6ft 3in.

Now, in reality I stand somewhere between 5ft 8in and 5ft 9in.